Over the years, Pkdata has accepted many research-based assignments from clients occupying a diverse assortment of business segments including:
What prompted many of these engagements was this firm’s unique solution set consisting of secondary research and geospatial analysis as well as traditional custom research. These methodologies frequently interlock to give our clients a more holistic image of the marketplace that transcends the usual market research repertoire.
A Pkdata industry review is a business segment described in terms of unit and dollar sales over time, plus market share, competitive strategies, product lifecycles, pricing, distribution dynamics, legal and regulatory issues, end-user profiling, and much more. No business plan is complete without this information.
Our category reviews have been used to launch or restage products, determine the viability of a new technology, and develop rescue strategies for an underperforming product or service offering. As a competitive tool in ROI-sensitive bandwidth, a Pkdata industry review is simply good insurance.
Custom Market Research
We have conducted hundreds of survey research projects over the past 25 years. So, when the objectives of an assignment make traditional research methods appropriate, we are well deployed to offer all of the established qualitative and quantitative tools available to meet your custom research needs.