Waveline 85: Pool Owner Usage in 2021

Waveline 85: Pool Owner Usage in 2021

Did pool owners utilize their pool more during the pandemic? In our latest consumer research study of inground pool owners, we asked pool owners how many months of the year they opened and sanitized their pool before the Covid pandemic. To compare usage since the...
Waveline 84: 2021 Residential Pool Market

Waveline 84: 2021 Residential Pool Market

How is 2021 shaping up for the residential pool building market? After the record-setting growth of residential inground pool construction during 2020, the question remains, will the unprecedented demand continue? We’ve talked to pool builders throughout 2021, and...
Waveline 83: United States v. Canada

Waveline 83: United States v. Canada

Inground pool installations in Canada – similar to the U.S? Most people might be surprised to learn that our neighbors to the north have almost as many pools per single-family home as in the U.S! Between 6% and 7% of single-family homes have an inground pool,...
Waveline 82: Market Research & Marketing Strategy: Part 2

Waveline 82: Market Research & Marketing Strategy: Part 2

Using Market Research to Guide Your Marketing Strategies: Part 2 Competitive Analysis (SWOT) & Brand Positioning In our previous newsletter, we discussed how market research can help to guide your marketing strategies toward a more practical and efficient...
Waveline 81: Market Research & Marketing Strategy: Part 1

Waveline 81: Market Research & Marketing Strategy: Part 1

Using Market Research to Guide Your Marketing Strategies: Part 1 Market Research & Target Markets When you establish a business, regardless of industry, there are usually two things that are scarce: time and resources. To ensure you are not wasting time and money,...