US Hot Tub Market Report (YE2025)

Hot tub sales were essentially flat in 2025, following several years of market fluctuation and a modest increase in 2024. Consumer demand in 2025 was tempered by higher interest rates, inflation, and continued caution around discretionary spending.

The aftermarket value of hot tub chemicals increased modestly in 2025, driven largely by higher costs for water sanitation and maintenance products. At the same time, the service side of the market remained steady, supported by the large installed base of residential hot tubs that require ongoing maintenance, repairs, chemicals, and equipment replacement.

This report provides a comprehensive analysis of the key indicators shaping the current state of the hot tub industry. It examines new unit sales, the installed base, the refurbished and pre-owned hot tub segment, service activity, and the market value of hot tub chemicals and water care products.

Where relevant, historical data is included to provide context and illustrate longer-term industry trends, including changes in demand, replacement activity, attrition, and aftermarket performance. In addition, the report incorporates detailed findings from new surveys of hot tub dealers and retailers. These survey results provide current insights into sales activity, consumer demand, refurbished unit sales, sanitation recommendations, service trends, and other factors influencing the industry.