DATAPOINTS™

Customized Pool & Spa Data Designed for You
Annual Reports

Pkdata began as a market research company over 30 years ago so we are well versed in the techniques of data collection and analysis via surveys, executive interviews, group exchange, and diary panels. Some of the many types of market research that Pkdata has undertaken:

      • Brand awareness and reach
      • Customer satisfaction
      • Product/concept testing
      • Market segmentation
      • Pricing

Because of our history within the pool and spa segments we are very adept at fielding responses from pool and spa owners, pool products distributors, dealers, builders, service professionals, and manufacturers.

Pool & Hot Tub Data a la Carte

When you follow an industry for over 25 years, as we have with pools and spas, you generate a lot of data. Obviously, we can’t fit all of it in our many reports.

Pkdata is pleased to offer DataPoints™, a service providing custom runs of over 500 pool and hot tub data sets including unit and dollar sales of inground and aboveground pools and hot tubs, equipment and chemicals data, channel analyses, owner profiles, and much more. 

Pkdata's DataPoints Logo

DataPoints: Residential Inground Swimming Pools

Data Collection

Time Frame

Installed Base of Residential Pools

1970 – Current

New Residential Pool Unit Sales

1970 – Current

New Residential Pool Construction Revenue

1996 – Current

Residential Pool Growth

1996 – Current

Inground Pools Installed Base Attrition

1996 – Current

Residential Inground Pools Per Capita

1996 – Current

Residential Inground Pools per Square Mile

1996 – Current

Residential Inground Pools by Construction Type (Concrete)

1970 – Current

Residential Inground Pools by Construction Type (Vinyl)

1970 – Current

Residential Inground Pools by Construction Type (Fiberglass)

1970 – Current

Residential Inground Pools by Size (Gallons)

1996 – Current

Residential Inground Pool Treatable Water

1996 – Current

Residential Inground Pools by Age

1996 – Current

Residential Inground Pool Installed Base Accessorization – Automatic Pool Cleaner

2015

Residential Inground Pool Installed Base Accessorization – Timer/Electronic Controls

2015

Residential Inground Pool Installed Base Accessorization – Heater/Heat Pump

2015

Residential Inground Pool Installed Base Accessorization – Safety Gate

2015

Residential Inground Pool Installed Base Accessorization – Safety Cover

2015

Residential Inground Pool Installed Base Accessorization – Lighting

2015

Residential Inground Pool Installed Base Accessorization – Water feature

2015

Residential Inground Pool Installed Base Accessorization – Salt Chlorine Generator

2015

Residential Inground Pool Installed Base Accessorization – Solar Cover

2015

Residential Inground Pool Installed Base Accessorization – Pool Alarm

2015

Residential Inground Pool Installed Base Accessorization – Attached Spa

2015

Residential Inground Pool New – Automatic Pool Cleaner

2015

Residential Inground Pool New – Timer/Electronic Controls

2015

Residential Inground Pool New – Heater/Heat Pump

2015

Residential Inground Pool New – Safety Gate

2015

Residential Inground Pool New – Salt Chlorine Generator

2015

Residential Inground Pool New – Solar Cover

2015

Residential Inground Pool New – Pool Alarm

2015

Residential Inground Pool New – Attached Spa

2015

Residential Inground Pool New – Manual Safety Cover

2015

Residential Inground Pool New – Automatic Pool Cover

2015

Residential Inground Pool New – Robotic Pool Cleaner

2015

Residential Inground Pool New – Smartphone-enabled controls

2015

Pool Remodeling Market Value

2006 – Current

Pool Remodel Households

2006 – Current

Residential Pool Remodeling and Renovation Top Project Types 2018 Core Equipment (Pump, Filter, Heater), Replacement with Residential Pool

2018

Remodeling and/or Renovation Project

2018

Range of Inground Pool Remodeling Expenditures by Homeowners

2018

Average Range of Pool Demolition Cost by Pool Type

2018

Average Range of Pool Fill-in Cost by Pool Type

2018

Owner Characteristics – Maintain Own Pool

2004 Consumer Survey, 2012 Compass Data

Owner Characteristics – Use Pool Service

2004 Consumer Survey, 2012 Compass Data

Owner Characteristics – Age of Home

2004 Consumer Survey, 2012 Compass Data

Owner Characteristics – Market Value of Home

2004 Consumer Survey, 2012 Compass Data

Owner Characteristics – Perceived Financial Impact of Pool on Home Value

2004 Consumer Survey, 2012 Compass Data

Realtor® Attitudes Toward Impact on Resale Value of (Inground) Pools

2004 Consumer Survey, 2012 Compass Data

Owner Characteristics – Household Income

2004 Consumer Survey, 2012 Compass Data

Owner Characteristics – Head of Household Age

2004 Consumer Survey, 2012 Compass Data

Owner Characteristics – Head of Household Occupation

2004 Consumer Survey, 2012 Compass Data

Owner Characteristics – Children at Home

2004 Consumer Survey, 2012 Compass Data

Owner Characteristics – Educational Attainment

2004 Consumer Survey, 2012 Compass Data

Owner Characteristics – Hispanic

2004 Consumer Survey, 2012 Compass Data

DataPoints: Residential Aboveground Swimming Pools

Data Collection

Time Frame

Installed Base of Residential Aboveground Pools

1970 – Current

New Residential Aboveground Pool Unit Sales

1970 – Current

New Residential Aboveground Pool Sales Revenue

1996 – Current

Aboveground Pools Installed Base Attrition

2000 – Current

Residential Aboveground Pool Growth

1970 – Current

Residential Aboveground Pools Per Capita

1970 – Current

Residential Aboveground Pools per Square Mile

1970 – Current

Residential Aboveground Pools

2003 – Current

Residential Aboveground Pool Treatable Water

1996 – Current

Residential Aboveground Pools by Age

1996 – Current

Owner Characteristics – Maintain Own Pool

2004 Consumer Survey, 2012 Compass Data

Owner Characteristics – Use Pool Service

2004 Consumer Survey, 2012 Compass Data

Owner Characteristics – Age of Home

2004 Consumer Survey, 2012 Compass Data

Owner Characteristics – Market Value of Home

2004 Consumer Survey, 2012 Compass Data

Owner Characteristics – Household Income

2004 Consumer Survey, 2012 Compass Data

Owner Characteristics – Head of Household Age

2004 Consumer Survey, 2012 Compass Data

Owner Characteristics – Head of Household Occupation

2004 Consumer Survey, 2012 Compass Data

Owner Characteristics – Children at Home

2004 Consumer Survey, 2012 Compass Data

Owner Characteristics – Educational Attainment

2004 Consumer Survey, 2012 Compass Data

Owner Characteristics – Hispanic

2004 Consumer Survey, 2012 Compass Data

DataPoints: Commercial Swimming Pools

Data Collection

Time Frame

Installed Base of Commercial Pools

2006 – Current

Installed Base of Water Features

2006 – Current

New Commercial Pool Construction

2006 – Current

New Commercial Pool Construction by Segment

2004 – Current

New Water Feature (spa, wade, wave & plunge pools, interactive water features, slides, lazy rivers) Construction

2006 – Current

New Commercial Pool Construction Revenue

2006 – Current

Commercial Pool Segment Aftermarket Value

2009 – Current

Percent of U.S. Commercial Pools, Indoor and Outdoor

2018

Percent of U.S. Commercial Pools, Indoor and Outdoor by Region

2018

Use of Accessories within the Commercial Pool Installed Base (chemical feeder, heater, remote systems, diving board, cover, slide)

Current

Commercial Pools Per Capita

2006 – Current

Commercial Pools per Square Mile

2006 – Current

Commercial Pools by Segment by State

2006 – Current

Commercial Treatable Water – Chemical Usage

2006 – Current

Commercial Pools by Sector – Community Units

2006 – Current

Commercial Pools by Sector – Luxury Club Units

2006 – Current

Commercial Pools by Sector – Health Club Units

2006 – Current

Commercial Pools by Sector – YMCA Units

2006 – Current

Commercial Pools by Sector – Medical Facility Units

2006 – Current

Commercial Pools by Sector – Water Park Units

2006 – Current

Commercial Pools by Sector – School Units

2006 – Current

Commercial Pools by Sector – Lodging Units

2006 – Current

Commercial Pools by Sector – Parks & Recreation/Municipal Units

2006 – Current

Commercial Pools by Sector – Multi-Family Units

2006 – Current

Commercial Pools by Sector – Community Treatable Water

2006 – Current

Commercial Pools by Sector – Luxury Club Treatable Water

2006 – Current

Commercial Pools by Sector – Health Club Treatable Water

2006 – Current

Commercial Pools by Sector – YMCA Treatable Water

2006 – Current

Commercial Pools by Sector – Medical Facility Treatable Water

2006 – Current

Commercial Pools by Sector – Water Park Treatable Water

2006 – Current

Commercial Pools by Sector – School Treatable Water

2006 – Current

Commercial Pools by Sector – Lodging Treatable Water

2006 – Current

Commercial Pools by Sector – Parks & Recreation/Municipal Treatable Water

2006 – Current

Commercial Pools by Sector – Multi-Family Treatble Water

2006 – Current

Commercial Pools by Sector – Community Chemical Treatment Percentages

2006 – Current

Commercial Pools by Sector – Luxury Club Chemical Treatment Percentages

2006 – Current

Commercial Pools by Sector – Health Club Chemical Treatment Percentages

2006 – Current

Commercial Pools by Sector – Medical Facility Chemical Treatment Percentages

2006 – Current

Commercial Pools by Sector – Water Park Chemical Treatment Percentages

2006 – Current

Commercial Pools by Sector – School Chemical Treatment Percentages

2006 – Current

Commercial Pools by Sector – Lodging Chemical Treatment Percentages

2006 – Current

Commercial Pools by Sector – Parks & Recreation/Municipal Chemical Treatment Percentages

2006 – Current

Commercial Pools by Sector – Multi-Family Chemical Treatment Percentages

2006 – Current

DataPoints: Hot Tubs

Data Collection

Time Frame

Installed Base of Hot Tubs/Spas

1980 – Current

New Residential Hot Tub/Spas Unit Sales

1980 – Current

New Residential Hot Tub/Spas Wholesale Value of Sales

1980 – Current

Residential Hot Tub/Spa Growth

1980 – Current

Residential Hot Tubs/Spas Per Capita

1980 – Current

Residential Hot Tubs/Spas per Square Mile

1980 – Current

Hot Tub/Spa Sales by Retail Value

2015

Hot Tubs by Age in Years

2015

Hot Tubs by Size (Adult capacity)

2015

Hot Tub Treatable Water Volume

1980 – Current

Hot Tub Treatable Water – Chemical Usage

2015

Annual Frequency Hot Tub Draining for Cleaning

2004 Consumer Survey, 2012 Compass Data

Hot Tub Days per Month Utilization

2004 Consumer Survey, 2012 Compass Data

Hot Tub Annual Months of Utilization

2004 Consumer Survey, 2012 Compass Data

Hot Tub Owners Also Own Pool Percentage

2004 Consumer Survey, 2012 Compass Data

Hot Tub Installed Base Accessorization Percentage

2004 Consumer Survey, 2012 Compass Data

DataPoints: Residential Equipment

Data Collection

Time Frame

Total Retail Value of Residential Pool Equipment

2006 – Current

Pool Equipment Sales by State

2006 – Current

Wholesale Value of Pool Pad Equipment

2006 – Current

Preferred Consumer Retail Channel for Pool Equipment Purchases

2010 & 2019

Pumps – Total Retail Value

2006 – Current

Pumps – Original Equipment Retail Value

2006 – Current

Pumps – Aftermarket Equipment Retail Value

2006 – Current

Pumps – Total Unit Sales

2006 – Current

Pumps – Original Equipment Unit Sales

2006 – Current

Pumps – Aftermarket Unit Sales

2006 – Current

Filters – Total Retail Value

2006 – Current

Filters – Original Equipment Retail Value

2006 – Current

Filters – Aftermarket Equipment Retail Value

2006 – Current

Filters – Total Unit Sales

2006 – Current

Filters – Original Equipment Unit Sales

2006 – Current

Filters – Aftermarket Unit Sales

2006 – Current

Filters – Total Retail Value (Cartridge)

2006 – Current

Filters – Original Equipment Retail Value (Cartridge)

2006 – Current

Filters – Aftermarket Equipment Retail Value (Cartridge)

2006 – Current

Filters – Total Unit Sales (Cartridge)

2006 – Current

Filters – Original Equipment Unit Sales (Cartridge)

2006 – Current

Filters – Aftermarket Unit Sales (Cartridge)

2006 – Current

Filters – Total Retail Value (Sand)

2006 – Current

Filters – Original Equipment Retail Value (Sand)

2006 – Current

Filters – Aftermarket Equipment Retail Value (Sand)

2006 – Current

Filters – Total Unit Sales (Sand)

2006 – Current

Filters – Original Equipment Unit Sales (Sand)

2006 – Current

Filters – Aftermarket Unit Sales (Sand)

2006 – Current

Filters – Total Retail Value (DE)

2006 – Current

Filters – Original Equipment Retail Value (DE)

2006 – Current

Filters – Aftermarket Equipment Retail Value (DE)

2006 – Current

Filters – Total Unit Sales (DE)

2006 – Current

Filters – Original Equipment Unit Sales (DE)

2006 – Current

Filters – Aftermarket Unit Sales (DE)

2006 – Current

Inground Automatic Pool Cleaners – Total Retail Value

2006 – Current

Inground Automatic Pool Cleaners – Original Equipment Retail Value

2006 – Current

Inground Automatic Pool Cleaners – Aftermarket Equipment Retail Value

2006 – Current

Inground Automatic Pool Cleaners – Total Unit Sales

2006 – Current

Inground Automatic Pool Cleaners – Original Equipment Unit Sales

2006 – Current

Inground Automatic Pool Cleaners – Aftermarket Unit Sales

2006 – Current

Inground Automatic Pool Cleaners – Total Retail Value (Suction)

2006 – Current

Inground Automatic Pool Cleaners – Original Equipment Retail Value (Suction)

2006 – Current

Inground Automatic Pool Cleaners – Aftermarket Equipment Retail Value (Suction)

2006 – Current

Inground Automatic Pool Cleaners – Total Unit Sales (Suction)

2006 – Current

Inground Automatic Pool Cleaners – Original Equipment Unit Sales (Suction)

2006 – Current

Inground Automatic Pool Cleaners – Aftermarket Unit Sales (Suction)

2006 – Current

Inground Automatic Pool Cleaners – Total Retail Value (Pressure)

2006 – Current

Inground Automatic Pool Cleaners – Original Equipment Retail Value (Pressure)

2006 – Current

Inground Automatic Pool Cleaners – Aftermarket Equipment Retail Value (Pressure)

2006 – Current

Inground Automatic Pool Cleaners – Total Unit Sales (Pressure)

2006 – Current

Inground Automatic Pool Cleaners – Original Equipment Unit Sales (Pressure)

2006 – Current

Inground Automatic Pool Cleaners – Aftermarket Unit Sales (Pressure)

2006 – Current

Inground Automatic Pool Cleaners – Total Retail Value (Robotic)

2006 – Current

Inground Automatic Pool Cleaners – Original Equipment Retail Value (Robotic)

2006 – Current

Inground Automatic Pool Cleaners – Aftermarket Equipment Retail Value (Robotic)

2006 – Current

Inground Automatic Pool Cleaners – Total Unit Sales (Robotic)

2006 – Current

Inground Automatic Pool Cleaners – Original Equipment Unit Sales (Robotic)

2006 – Current

Inground Automatic Pool Cleaners – Aftermarket Unit Sales (Robotic)

2006 – Current

Aboveground Automatic Pool Cleaners – Total Retail Value

2006 – Current

Aboveground Automatic Pool Cleaners – Total Unit Sales

2006 – Current

Aboveground Automatic Pool Cleaners – Total Retail Value (Suction)

2006 – Current

Aboveground Automatic Pool Cleaners – Total Unit Sales (Suction)

2006 – Current

Aboveground Automatic Pool Cleaners – Total Retail Value (Pressure)

2006 – Current

Aboveground Automatic Pool Cleaners – Total Unit Sales (Pressure)

2006 – Current

Aboveground Automatic Pool Cleaners – Total Retail Value (Robotic)

2006 – Current

Aboveground Automatic Pool Cleaners – Total Unit Sales (Robotic)

2006 – Current

Heaters – Total Retail Value

2006 – Current

Heaters – Original Equipment Retail Value

2006 – Current

Heaters – Aftermarket Equipment Retail Value

2006 – Current

Heaters – Total Unit Sales

2006 – Current

Heaters – Original Equipment Unit Sales

2006 – Current

Heaters – Aftermarket Unit Sales

2006 – Current

Salt Chlorine Generators – Total Retail Value

2006 – Current

Salt Chlorine Generators – Original Equipment Retail Value

2006 – Current

Salt Chlorine Generators – Aftermarket Equipment Retail Value

2006 – Current

Salt Chlorine Generators – Total Unit Sales

2006 – Current

Salt Chlorine Generators – Original Equipment Unit Sales

2006 – Current

Salt Chlorine Generators – Aftermarket Unit Sales

2006 – Current

DataPoints: Chemicals

Data Collection

Time Frame

Total Retail Value of Pool and Hot Tub Chemicals

2006 – Current

Retail Value of Residential Pool Chemicals

2006 – Current

Inground and Aboveground Pool Chemical Sales at Retail

2006 – Current

Dollar Value of Pool Chemical Sales by Category at Retail (%)

Current

Residential Pools Primary Sanitizer Sales by State

2006 – Current

Retail Value of Commercial Pool Chemicals

2006 – Current

Retail Value of Hot Tub Chemicals

2006 – Current

Percent Chemical Usage for Residential Inground Pools by Chemical Type

2006 – Current

Percent Chemical Usage for Residential Aboveground Pools by Chemical Type

2006 – Current

Inground Pool Owners – Dollars Per Month Spent on Pool Chemicals

2004 Consumer Survey, 2012 Compass Data

Aboveground Pool Owners – Dollars Per Month Spent on Pool Chemicals

2004 Consumer Survey, 2012 Compass Data

Inground Pool Owners – Months Per Year Pool Used

2004 Consumer Survey, 2012 Compass Data

Aboveground Pool Owners – Months Per Year Pool Used

2004 Consumer Survey, 2012 Compass Data

Inground Pool Owners – Days Per Week Pool Used

2004 Consumer Survey, 2012 Compass Data

Aboveground Pool Owners – Days Per Week Pool Used

2004 Consumer Survey, 2012 Compass Data

Percent Chemical Usage for Community Pools (Commercial) by Chemical Type

2006-Current

Percent Chemical Usage for Luxury Club Pools (Commercial) by Chemical Type

2006-Current

Percent Chemical Usage for Health Club Pools (Commercial) by Chemical Type

2006-Current

Percent Chemical Usage for Medical Facility Pools (Commercial) by Chemical Type

2006-Current

Percent Chemical Usage for School Pools (Commercial) by Chemical Type

2006-Current

Percent Chemical Usage for Lodging Facility Pools (Commercial) by Chemical Type

2006-Current

Percent Chemical Usage for Parks & Recreation/Municipality Pools (Commercial) by Chemical Type

2006-Current

Percent Chemical Usage for Multi-Family Housing Pools (Commercial) by Chemical Type

2006-Current

DataPoints: Pool Service

Data Collection

Time Frame

Total Value of Pool Service Market

1992 – Current

Pool Service Households

1992 – Current

Pool Service Market – Chemical Value

2006 – Current

Pool Service Market – Equipment Value

2006 – Current

Pool Service Market – Labor Value

2006 – Current

Frequency of Pool Service Among Regular Users

2015

Distribution of Pool Service Households by State

Current

Distribution of Pool Service Companies by State

Current

Percent of Pool Households with Service

1992 – Current

DataPoints: Aftermarket

Data Collection

Time Frame

Total Retail Value of Residential Pool Equipment, Chemicals and Service

2005 – Current

Custom DataPoints™ Requests

Custom DataPoints™ Requests

What DataPoints are you interested in?